HAHN + KOLB – innovative tool providers and system supplier Lindau. Our catalog is our most important product. That’s why we want to improve it continuously. To make a big step forward, we have brought us support infolox catalog experts”, so Markus Buttau, head of marketing at HAHN + KOLB. HAHN + KOLB is known as an innovative tool service providers and system supplier.
In the direct marketing tools, instrumentation, equipment, handling systems and machines are sold. The annual HAHN + KOLB-catalogue with more than 1,400 pages and a circulation of more than 70,000 copies in Germany is still the core of the business and is available in several languages. It is all the more important to constantly question his quality. In a workshop with representatives of management, marketing, purchasing, product management and sales were thereby exposed the optimization potential, discussed and weighted. Infolox already had a detailed analysis of the catalogue with regard to information architecture and Navigation is performed. Infolox ideas and constructive proposals developed for dealing with the potential, implemented together with HAHN + KOLB. Relatively quickly became evident that such extensive work as the HAHN + KOLB-catalog requires not only a systematic navigation. “Also had to be taken into account, that picked up all clients of heterogeneous target group with their different practices” are.
Whether diamond stone or hand-powered drill will be interviewed four people about the procedure for selecting a product in the catalog, you get maybe four different answers. “There is not a” navigation rather several different approaches to the range must be available. Exactly this navigation aspects was the focus in the implementation of the new HAHN + KOLB-catalog. A Chapter overview with color coding, form the basis for the improved navigation in the 1,400 pages chapter punches, four different indices and new chapter start pages strong catalog. Markus Buttau, Marketing Manager at HAHN + KOLB: so far we have received only positive feedback from all sides. For this important step forward it was exactly the right decision, to put on the catalog experts at infolox.” Infolox infolox: Is a leading service provider and solution provider for product communication and information management. The focus is on the analysis, design, and creation of marketing publications (print and online). While the company accompanied its customers through the entire process, from consulting through implementation up to the pressure. Infolox uses latest technologies and solutions in the fields of product information management, content management, E-Commerce and database-publishing for comprehensive cross-media publishing. Customers such as Buderus, Junkers, Honeywell, MAICO, 3M, Texas instruments, Mitsubishi Electric, and many others already rely on the competence and experience of infolox. Contact press: infolox GmbH Monika Faupel Bregenzer str. 101 D-88131 Lindau Executive Assistant phone: + 49 8382 / 275 894-0 fax: + 49 8382 / 275 894-9 PR agency of good news! GmbH Sven Korber of Koobrzeg str. 36 D-23617 Stockelsdorf phone: + 49 451 88199-11 fax: + 49 451 88199-29
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