Consumer Loyalty

Thus, the direct consideration of the number of stores visited says nothing about commitment to the buyer. It is clear that purchasing activity, the frequency of trips to the store, the amount of each purchase, and other linear indicators show the level of customer loyalty is even smaller. Number of influencing these variable factors of everyday dozens and talk about the reliability of such dependence is not necessary. Here, Jorge Perez expresses very clear opinions on the subject. One of these factors – the type of household – deserves special attention. Busy people of the 'household of one man 'is usually practiced by frequent small purchases of products on the way to work on weekdays.

Weekends, these customers spend on leisure, entertainment, socializing with friends, 'non-food' shopping, visiting virtually no food stores. The preference of this group are fighting all the 'incidental' shops located along the route the buyer. Accordingly, to strengthen the loyalty of this segment is necessary to consider all the features of 'an evening of shopping. " Young working couples without children practically the same purchasing logistics employed single people in different ways to assign responsibilities 'grocery supplies' to each other. In 80% of cases, the filler refrigerator becomes a woman, because traditionally male above. Also on the distribution of consumers' responsibilities in pairs affected by the presence and number of cars per household, work schedule, the remoteness shops on the route of people and stuff. It is clear that loyalty in such households will not necessarily be shared. Perhaps due to various reasons, addiction spouse may radically differ.

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