Characteristics The

Characteristics The airline industry is high volume sales and low profit margins. It has high fixed costs and highly variable demand, sensitive to economic cycles and external factors. It is a very competitive market, which encourages price wars and expertise through routes, making break to those who have a smart business strategy based on flexibility and efficiency. In fact, the industry has accumulated millions in losses in recent years competing product, but also of the recent terrorist attacks (9 / 11) and the rise in the price of oil. It depends on a demanding logistics and service, so the technology support is key to providing customer service and internal efficiency. Most airlines carry cargo and passengers.

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