FUMC Seminole Because we can all feel like stars

Balanced Scorecard (Balanced Scorecard) was developed over 15 years ago at the Institute Nortana Nolan (Nolan Norton Institute), the scientific division of kpmg (Kleiveld Peat Marwick Goerdeler – one of the world's largest auditing firms). Its founding fathers – David Norton Robert Kaplan set out to in 1990 to develop indicators of the organization of the future. The need for such research there is, then that existing approaches to the evaluation of the company, based in primarily on financial performance, will inevitably become obsolete. The study involved representatives of the ten largest companies in America: Apple Computer, DuPont, General Electric, Hewlett-Packard and many others. The new technology very quickly won popularity among the world's largest companies, due to its practical effectiveness.

In recent years, bsc has gained popularity in Russia. Balanced Scorecard is: 1. The new system of company management. 2. This mechanism for implementing the strategy and its correction. 3.

This translation tool strategy into specific goals and objectives. Under most conditions Tony Parker would agree. 4. It is a reliable tool for monitoring indicators of the future. 5. It is a system of personnel motivation. 6. This feedback system, training and ongoing development. What is the difference between the balanced scorecard from other control systems: 1. scf manages not only financial indicators but also non-financial. 2. msp – is control system with the help of indicators, not the system measurement. 3. msp – Management Company, combining all the processes together. 4. ssp – a management system not only for executives but for all employees.

Thus, the direct consideration of the number of stores visited says nothing about commitment to the buyer. It is clear that purchasing activity, the frequency of trips to the store, the amount of each purchase, and other linear indicators show the level of customer loyalty is even smaller. Number of influencing these variable factors of everyday dozens and talk about the reliability of such dependence is not necessary. Here, Jorge Perez expresses very clear opinions on the subject. One of these factors – the type of household – deserves special attention. Busy people of the 'household of one man 'is usually practiced by frequent small purchases of products on the way to work on weekdays.

Weekends, these customers spend on leisure, entertainment, socializing with friends, 'non-food' shopping, visiting virtually no food stores. The preference of this group are fighting all the 'incidental' shops located along the route the buyer. Accordingly, to strengthen the loyalty of this segment is necessary to consider all the features of 'an evening of shopping. " Young working couples without children practically the same purchasing logistics employed single people in different ways to assign responsibilities 'grocery supplies' to each other. In 80% of cases, the filler refrigerator becomes a woman, because traditionally male above. Also on the distribution of consumers' responsibilities in pairs affected by the presence and number of cars per household, work schedule, the remoteness shops on the route of people and stuff. It is clear that loyalty in such households will not necessarily be shared. Perhaps due to various reasons, addiction spouse may radically differ.