Any company with a variable range and a certain specificity of the value chain looks to be increasingly confronted with major changes in the competition. In recent years, the acceleration of the rate of innovation and the explosive growth of information volume entirely new challenges to companies, have given their organizational structure and of course to their employees. Celebrations hierarchical organizational structures to respond slowly to changes in the competitive environment and to fluctuations in the sales market. A solution for businesses is due to the establishment of “dynamic capabilities”. This approach makes it possible to introduce through the introduction of dynamic Organisationsuntereinheiten important impetus to the old traditional and rather rigid structures. This synthesis leads to a much needed flexibility to ensure a successful Participate in the dynamic business environment. This development, which has long been used at the macroscopic level, has also increased influence onthe profiles of employees within companies. But not only in the work environment play “dynamic capabilities” more and more a crucial role. In daily life of every end user can observe an acceleration and intensification of everyday life. To better engage these changes to be able to offer many recreational activities. Sport and improve since they mainly team sports, many communicative and cognitive skills that are essential to meet the new “environmental influences”. Quite remarkable are also suitable activity on the Internet. In the area realize additional income on the Internet, can be targeted to train and develop their own abilities. Confirm activities on making money on the Internet to earn money to provide evidence rather quickly, mainly inexperienced Internet users means their skills. The aspect of risk-free perquisites but plays no role in the improvement of skills spurs, but as an additional reward of uncommonly. ThePaid4 area in all its facets is as a microcosm of the many skills of the “dynamic capabilities” appeals. Be it the communicative skills in Paidmailforen or the logistical and strategic decision making in the process of Referralmaketings. In addition, it will be possible through the aspect of money to earn money to earn extra motivation. In Paidmailer-business is a further development of their abilities with a view to changing demands in the workplace a lot to gain – and nothing to lose.